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A vital site...
“A new survey [by Spier New York] found that 23% of readers polled have visited an author’s Web site...”
The headquarters for your online marketing efforts will be your Web site if you have one, or your POD book or author page if you don’t. Make sure you’ve developed this public interface before you start any online marketing or promotion.
By having your own home page on the Web, you can periodically update the list of retailers that are selling your book, and you can let your readers know more about you and how to reach you. You can also include complete book info, reviews, fan site links, a blog, and resources.

